Privacy and Cookie Policy

Personal Information and Privacy

1. General Provisions

1.1 "'Cheval Blanc' LLC, registered in Ukraine ('we', 'us', 'our'), is the owner and operator of https://livesport24.org. We are committed to protecting the privacy of our users and ensuring compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws. This Privacy and Cookie Policy outlines how we collect, use, process, and protect your personal data when you use our website. By using this site, you agree to the terms of data processing in accordance with this Policy."

1.2 Upon your first visit to www.livesport24.org, we will request your consent for the use of non-essential cookies via our cookie consent banner. By actively making your choices on the banner or by continuing to use the website after acknowledging our cookie notice, you consent to the use of cookies as outlined in this Policy.

2. Collection and Use of Personal Information

We collect and process users' personal data to provide, improve, and protect our services. The types of collected data may include:

  • Contact information – name, email address, and phone number if the user voluntarily provides them during registration, newsletter subscription, or interaction with the website.
  • Technical information – details about the browser, device, operating system, interface language, and other parameters that help us optimize the user experience.
  • Cookies and other technologies – we use cookies to analyze user behavior, personalize content, and improve service usability.
  • Anonymized IP addresses – we log visitors' IP addresses but apply anonymization technology (e.g., masking the last octet) to prevent them from being linked to specific users. We do not use collected IP addresses to identify users and do not associate them with other personal information.

The legal basis for this processing is as follows:

  • Contact Information (e.g., for newsletter subscriptions or account creation), the legal basis for processing is your consent or the necessity for the performance of a contract or pre-contractual steps.
  • Technical Information, Anonymized IP addresses, and Essential Cookies, the legal basis for processing is our legitimate interest in ensuring the security, functionality, and optimal performance of our website.
  • Functional, Analytical, Advertising, User advertising data and Advertising personalization Cookies, and where required by law for other data, the legal basis for processing is your explicit consent, which we obtain via our cookie consent banner.

We do not collect or process special categories of personal data, or the data of minors. 

3. Storage of Personal Information

We store users' personal data for the period necessary to achieve the purposes outlined in this Privacy Policy unless otherwise required by law.

  • Registration data (e.g., name, email address) is stored until the user deletes their account or requests data deletion.
  • Transaction data (e.g., financial transactions) is stored for the period established by tax and financial legislation.
  • Technical data (e.g., cookies, activity logs) may be stored for a specified period depending on technical requirements and analytical needs.
  • Marketing information (e.g., newsletter subscriptions) is stored until the user opts out of receiving such messages.

In case of legal disputes or regulatory obligations, we may retain data longer if necessary to protect the company's legal interests.

4. International Data Transfer

We may store and transfer users' personal data outside their country of residence to use this information under this Policy. When transferring data to other jurisdictions outside the European Economic Area (EEA), we take measures to ensure their protection in compliance with applicable privacy laws, such as implementing Standard Contractual Clausesapproved by the European Commission, relying on adequacy decisions by the European Commission, or other legally recognized transfer mechanisms.

5. Security of Personal Data

We implement necessary organizational and technical measures to protect users' personal data from unauthorized access, modification, disclosure, or destruction. These measures include, but are not limited to, data encryption (e.g., using SSL/TLS for data in transit), firewalls, regular security audits, and access controls.

However, no method of data transmission over the Internet or storage can guarantee absolute security. If a data breach occurs, we will take all possible measures to mitigate it and notify affected users as required by law.

6. User Rights in Accordance with GDPR

We respect our users' rights in accordance with the General Data Protection Regulation (GDPR) and provide the opportunity to exercise them at any time. You can contact us regarding the processing of your data at [email protected].

6.1. Right of Access to Data

You have the right to request information about what personal data we process, for what purpose, how long it is stored, to whom it is transferred, and what rights you have regarding this data. We will provide you with a copy of your personal data in electronic format.

6.2. Right to Rectification of Data

If your personal data is outdated, inaccurate, or incomplete, you can request its correction.

6.3. Right to Erasure of Data ("Right to Be Forgotten")

You may request the deletion of your personal data if:

  • It is no longer needed for the purposes for which it was collected;
  • You have withdrawn your consent to processing;
  • The data has been processed unlawfully;
  • You object to the processing, and we have no legitimate grounds to continue it.

We will delete your data except in cases where storage is required by law (e.g., for accounting or legal compliance purposes).

6.4. Right to Restriction of Processing

You have the right to request the restriction of processing of your data if:

  • You dispute its accuracy (for the period of verification);
  • Processing is unlawful, but you do not want the data to be deleted;
  • We no longer need the data, but you require it to protect your rights;
  • You have objected to processing (until our legitimate grounds are verified).

During this period, your data will be stored but not used without your consent.

6.5. Right to Data Portability

You may request a copy of your data in a convenient electronic format and transfer it to another operator if processing is based on your consent or a contract and is carried out by automated means.

6.6. Right to Object to Data Processing

You may object to the processing of your data if:

  • We process it based on legitimate interests (e.g., for analytics, statistics, marketing);
  • The data is used for direct marketing purposes (in which case we will immediately stop processing it).

6.7. Right to Withdraw Consent

If data processing is based on your consent, you can withdraw it at any time by sending a request to [email protected]. This does not affect the lawfulness of processing carried out before the withdrawal.

6.8. Right to Lodge a Complaint with a Supervisory Authority

If you believe that your rights have been violated, you may file a complaint with the competent data protection authority. If you are in the EU, this may be your national regulator.

Contact details for filing a complaint can be found on the European Data Protection Board website.

7. Third-Party Website Links

Our website may contain links to third-party websites, including those of our affiliate partners (sportsbooks and online casinos). We are not responsible for the privacy practices, content, or any services offered on such resources. We strongly recommend that users review the privacy policies and terms and conditions of every third-party website they visit before providing any personal information.

8. Changes to the Privacy Policy

We reserve the right to amend this Privacy Policy at any time. We will notify users of significant changes by publishing a new version of the policy on the website.

If you have any questions or comments regarding our Privacy Policy, please contact us at [email protected].

Cookies

1. Cookie Usage Policy

We strive to ensure transparency regarding the data we collect and how we use it. This Policy explains what cookies are, the types of cookies we use, their purposes, and how you can manage your settings.

2. What are cookies?

Cookies are small text files containing an identifier (a set of letters and numbers) that are sent by a web server to your web browser and stored on your device. Each time your browser makes a request to the server, this identifier is returned, allowing the user and their preferences to be recognized.

Cookies can be session-based (deleted after closing the browser) or persistent (stored for a specific period).

3. Types of cookies we use

We use both temporary (session) and persistent cookies on livesport24.org.

  • Essential Cookie: These cookies are essential for the proper functioning of our website, enabling core features like security, network management, and accessibility. For instance, we use Cloudflare to enhance performance, provide caching, DDoS protection, and ensure overall site security. The cookie policy of our security provider is available at: https://www.cloudflare.com/cookie-policy/. You cannot opt-out of these cookies as they are fundamental for the website to operate correctly.
  • Functional cookies: These cookies enhance convenience and personalization when using the site, such as bookmarks and subscription management.
  • Analytical cookies: We would like to set Google Analytics cookies to help us improve the site by collecting and analyzing information on how you use it. These cookies collect information in a way that does not identify the user. The privacy policy of our analytics provider is available at: http://www.google.com/policies/privacy.
  • Advertising cookies: We would like to set advertising cookies to track the ads you have seen and display more relevant advertisements. These cookies track visitors across different websites and collect information for personalized advertising.
  • User advertising data: We would like to use your personal information to personalize advertising. If you opt out, the collection of personal data for online advertising will be disabled.
  • Advertising personalization: Personalized tracking collects information to display tailored content and ads. Enable this feature for a more personalized experience.

For non-essential cookies (Functional, Analytical, Advertising), we obtain your explicit consent through our cookie consent banner. You have the right to withdraw your consent at any time via our cookie management tool on the website.

4. Managing cookies

You can manage your cookie settings through your browser settings or cookie management tools on our website. If you choose to disable certain cookies, this may affect the functionality of specific features.

  • Disabling essential cookies may make it impossible to log into your account.
  • Disabling functional cookies will result in the loss of personalized settings.
  • Disabling analytical cookies will prevent us from improving the site based on your preferences.
  • Disabling advertising cookies will not reduce the number of ads but will make them less relevant.

Instructions for managing cookies in popular browsers:

  • Google Chrome: Open the menu (⋮) → Settings → Privacy and security → Cookies and other site data → See all site data and cookies → Delete selected cookies or all at once.
  • Mozilla Firefox: Click ☰ → Settings → Privacy & Security → In the Cookies and Site Data section, click Clear Data…, select cookies, and delete them.
  • Microsoft Edge: Open the menu (⋯) → Settings → Privacy, search, and services → Clear browsing data → Select cookies and click Clear.
  • Safari: Open Settings → Privacy → Manage Website Data…, select cookies, and delete them.

Contacting us, exercising your information rights and complaints

If you have any questions or comments about this Privacy Policy, wish to exercise your information rights in connection with the personal data you have shared with us, or wish to complain, please contact:

  • Email inquiries: [email protected]
  • Postal correspondence: 4A Chubynskoho St, Sofiivska Borshchahivka, Ukraine, 08149.

You also have the right to lodge a complaint with a data protection authority if you believe we have not acted within the law or have infringed your rights. A list of European authorities is available at: https://edpb.europa.eu

Effective date: 09.07.2025